Art Direction

Upon integration with The Home Depot, our team was tasked with acquiring fresh photography that showcased our new brand, The Home Depot Pro. Working with our fulfillment manager, we vetted agencies, assessed talent, and scouted locations.

These large-scale projects encompassed several photo shoots, over twenty models, and a myriad of locations. My goal was not only to produce imagery that was dynamic yet brand-appropriate but to grow our designers in the skill of art direction.

Ultimately, five designers honed their direction abilities, our team produced several suites of 200+ images that are used company-wide, and Home Depot Pro owns the rights to each image in perpetuity.